Ghirardelli_FTlabel450pxThis year, we’ve emailed Ghirardelli’s headquarters over 700 times and more than 10,000 people have joined the call to ensure that the premium chocolate sold is made using certified Fair Trade cocoa.

Ghirardelli Chocolate claims to make premium chocolate by carefully selecting cocoa beans of the highest quality, but real quality should not come at the cost of environmental destruction, poverty, and bitter child labor. We are demanding the company label its chocolate as certified Fair Trade

Earlier this month we were set to meet with Ghirardelli’s leadership, however they postponed the meeting a second time. And now it’s time we take to the streets!

Join us on Thursday, July 24 to tell Ghirardelli to go Fair Trade.

We think this issue is too important to be postponed. We want Ghirardelli to start listening NOW!

On Thursday, July 24th, we are calling on the Fair Trade community to come together to speak up for cocoa farmers and urge Ghirardelli to Put a Fair Trade Label On It.

Join us for a rally at Ghirardelli’s flagship store during the height of tourist season. We’ll be collecting signatures to our petition and educating passersby about Ghirardelli’s practice and the benefits of Fair Trade to producers around the globe.

Ghirardelli Square, Fisherman’s Wharf
Thursday, July 24, 2014
12pm – 2pm

See you at Ghirardelli Square

Can’t make it? Sign up to take part in our virtual rally on July 24th.

hersheysWe won!

After years of pressure from Fair Trade activists like you, Hershey’s recently announced its next step toward 100% certified sustainable cocoa by committing to source cocoa through three of the world’s most recognized cocoa certifying organizations, including Fair Trade USA.

When Hershey’s made its announcement in October of 2012 to source 100% certified cocoa by 2020, many wondered what the commitment would look like and if that meant Certified Fair Trade.

Now it’s time for the Fair Trade movement to celebrate this milestone achievement of convincing the largest chocolate company in the United States to listen to its consumers and offer sustainably sourced cocoa that also addresses the worst forms of labor in its supply chain.

Global Exchange along with the Raise the Bar, Hershey! Coalition are filled with gratitude for all the years of activism from all of you to bring Hershey’s to this decision.

“This victory represents more than one company finally doing the right thing,” said Global Exchange’s Organizing Director, Kirsten Moller, “it represents thousands of consumers, children, churches, unions and YOU realizing our own power to make change and insisting that everyone is treated fairly by the big corporations that bring us our chocolate, coffee and T-shirts. After years of work, we have pushed GAP to address sweatshop labor, Starbucks to purchase Fair Trade, and now another big corporation has listened to consumer pressure and we have WON with the help of all of you… Enjoy your guilt-free kisses!”

Global Exchange will continue to monitor Hershey’s “21st Century Cocoa Plan” to ensure that its promise is kept to improve cocoa growing communities. We hope to see Hershey’s maintain its timeline of going fully Fair Trade by 2020 and serve as an example to all major chocolate companies out there to continue to raise the bar and improve its supply chain accountability.

In the meantime, let us congratulate Hershey’s on this huge step in the right direction and celebrate this monumental victory for the Fair Trade movement.

Now that Hershey’s has pledged to take these initials steps of going Fair Trade, we must continue the quest to get all chocolate companies to make the same commitment.

Let’s urge World’s Finest Chocolate to go Fair Trade! Take action today.

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Read the Raise the Bar, Hershey Coalition statement on Hershey’s timeline transition to certified cocoa.

Fair Harvest in the Dominican Republic

8 years ago here at Global Exchange Reality Tours we began incorporating the fair trade story into our annual departures to address disturbing truths about the global economy.  Millions of farmers around the world are facing poverty and starvation because global crop prices have continued to plummet to all-time lows, a worldwide crisis exacerbating problems including malnutrition, family farm closures, and in some cases increased drug cultivation.

In today’s world economy, where profits rule and small-scale producers are left out of the bargaining process, farmers, craft producers, and other workers are often left without resources or hope for their future. Fair Trade helps exploited producers escape from this cycle of poverty.

The tourism industry has seen a growth in both “voluntourism” and philanthropy-based travel, and in 2003 Reality Tours launched its first Fair Harvest tour. The goals; to share the story of fair trade with travelers, to offer a service learning opportunity, to support local community-based tourism initiatives as a promoter of socially responsible travel, to meet and exchange with fair trade certified cooperative farmers, and to inspire our alumni to return committed to supporting the fair trade movement in their own communities and to support our Global Exchange Fair Trade campaigns and Fair Trade craft stores.

Global Exchange Reality Tours highlight the importance of fair trade on commodity crops such as cocoa, coffee, olives, and tea as well as textiles and crafts, and contextualizes the debate between “fair trade” and “free trade” crops and products in Nicaragua, Guatemala, Ecuador, Palestine, India, Nepal, Rwanda and many other countries. Reality Tours provide the opportunity for participants to learn firsthand how:

  • fair trade producers receive a fair price – a living wage;
  • forced labor and exploitative child labor (and modern day slavery) are prohibited;
  • buyers and producers have direct long-term trade relationships;
  • producers have access to financial and technical assistance;
  • sustainable production techniques are encouraged and mandated;
  • working conditions are healthy and safe;
  • equal employment opportunities are provided for all;
  • all aspects of trade and production are open to public accountability.

The Fair Trade system benefits over 800,000+ farmers organized into cooperatives and unions in over 48 countries. While the complexities of each country are unique, what fair trade means for communities is often very similar. Fair Trade profits help fund basic education, health care, and general infrastructure in communities, amplifying the dignity of communities who get to stay on their land. Reality Tours fair trade themed trips provide the opportunity for farmers to share their stories with participants. Reality Tours participants who have witnessed firsthand the benefits of fair trade return from their journey inspired by the experience.

Nicaragua Woman Harvesting Coffee Beans

A Cup of Fair Coffee?
Let’s take a commodity or two as an example. The United States consumes one-fifth of all the world’s coffee, the largest consumer in the world. But few North Americans realize that agriculture workers in the coffee industry often toil in what can be described as “sweatshops in the fields.”

Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt. Fair Trade is a viable solution to this crisis in Nicaragua, assuring consumers that the coffee they drink was purchased under fair conditions. To become Fair Trade certified, an importer must meet stringent international criteria; paying a minimum price per pound, providing much needed credit to farmers, and providing technical assistance such as help transitioning to organic farming.

Fair Trade for coffee farmers in Matalgapa means community development, health, education, and environmental stewardship. Our Fair Harvest programs to Nicaragua provide the historical context for this social and economic vulnerability and absolutely impact people’s purchasing decisions. We’ve been honored to work with the Fair Trade Cooperative CECOCAFEN for years and know that when our delegates return many choose fair trade in their cups. What if that one-fifth of global coffee drinkers all put their purchases where their values are? That would have global repercussions!

Sweet, Sweet Chocolate

Fair Cocoa Harvest in the Dominican Republic

Next, let’s look at chocolate. The six largest cocoa producing countries are Ivory Coast, Ghana, Indonesia, Nigeria, Brazil, and Cameroon. Cocoa has significant effects on the economy and the population in these countries. In Ghana, cocoa accounts for 40% of total export revenues, and two million farmers are employed in cocoa production. The Ivory Coast is the world’s largest cocoa producer, providing 43% of the world’s cocoa. In 2000, a report by the US State Department concluded that in recent years approximately 15,000 children aged 9 to 12 have been sold into forced labor on cotton, coffee and cocoa plantations in the north of the country. A June 15, 2001 document released by the Geneva, Switzerland-based International Labor Organization (ILO) reported that trafficking of children is widespread in West Africa. (For ILO definitions of these labor violations, see ILO Convention 182 on Child Labor ILO Convention 29 on Forced Labor.)

The International Institute of Tropical Agriculture (IITA) followed up these reports with an extensive study of cocoa farms in the Ivory Coast, Ghana, Nigeria and Cameroon, directly involving over 4,500 producers. The results were released in August 2002. An estimated 284,000 children were working on cocoa farms in hazardous tasks such as using machetes and applying pesticides and insecticides without the necessary protective equipment. Many of these children worked on family farms, the children of cocoa farmers who are so trapped in poverty many make the hard choice to keep their children out of school to work. The IITA also reported that about 12,500 children working on cocoa farms had no relatives in the area, a warning sign of trafficking.

Child laborers face arduous work, as cacao pods must be cut from high branches with long-handled machetes, split open, and their beans scooped out. Children who are involved in the worst labor abuses come from countries including Mali, Burkina Faso, and Togo — nations that are even more destitute than the impoverished Ivory Coast.

Vicious Circle of Poverty

Rwanda Women's Coffee Cooperative Sorting Beans

Parents in these countries sell their children to traffickers believing that they will find honest work once they arrive in Ivory Coast and then send their earnings home. But once separated from their families, the young boys are made to work for little or nothing. The children work long and hard — they head into the fields at 6:00 in the morning and often do not finish until 6:30 at night. These children typically lack the opportunity for education, leaving them with no way out of this cycle of poverty. The IITA noted that 66% of child cocoa workers in the Ivory Coast did not attend school. About 64% of children on cocoa farms are under age 14, meaning that the loss of an education comes at an early age for the majority of children on cocoa farms. (Watch The Dark Side of Chocolate, a powerful documentary on this issue).

Producer income remains low because major chocolate and cocoa processing companies have refused to take any steps to ensure stable and sufficient prices for cocoa producers. World cocoa prices fluctuate widely and have been well below production costs in the last decade. Though cocoa prices have shown moderate increases in the past few years, cocoa producers remain steeped in debt accumulated when prices were below production costs.

Producers typically also get only half the world price, as they must use exploitative middlemen to sell their crop. The effects of insufficient cocoa income have been exacerbated by deregulation of agriculture in West Africa, which abolished commodity boards across the region, leaving small farmers at the mercy of the market. This economic crisis forced farmers to cut their labor costs. The outcome was a downward spiral for labor in the region, and a surge in reports of labor abuses ranging from farmers pulling children out of school to work on family farms to outright child trafficking and slavery. These small farmers and their children remained trapped in a cycle of poverty, without hope for sufficient income or access to basic education or health care.

 We Can Change It!
For years, US chocolate manufacturers have claimed they are not responsible for the conditions on cocoa plantations since they don’t own them. But the $13 billion chocolate industry is heavily consolidated, with just two firms — Hershey’s and M&M/Mars — controlling two-thirds of the US chocolate candy market. Surely, these global corporations have the power and the ability to reform problems in the supply chain. What they lack is the will.

At Global Exchange, we know there is a solution – supporting Fair Trade cocoa and chocolate. Fair Trade chocolate and cocoa products are marked with the “Fair Trade Certified” label. Fair Trade cocoa comes from Belize, Bolivia, Cameroon, Costa Rica, the Dominican Republic, Ecuador, Ghana, Nicaragua, and Peru. Thus Reality Tours has a Cocoa Fair Harvest program in the Dominican Republic. Every year, we encourage chocolate lovers from around the world to join with our local partners from Grupo CONACADO to explore benefits of Fair Trade cocoa and sustainable harvest, renewable technology in the Dominican Republic.

Palestine Fair Olive Harvest, Group with Farmers 2009

Fair Trade Tourism is a growing segment of our socially responsible travel program here at Global Exchange. Our third Fair Harvest destination was announced in  2007 to Palestine where participants worked side by side Palestinians harvesting olives. The Fair Trade story continues to evolve and we look forward to expanding our Reality Tours programs in the years to come.  There is an opportunity for those of us in the tourism industry to make a positive change in the world. Tourism can be a force for good. We can ensure tourism dollars stay to benefit the local economies of our hosts. We can highlight the stories, the struggles and aspirations of the communities we visit. Together with Reality Tours trip participants, we can be a force for fairness.

This piece was originally written by Malia Everette  for Tourism Review, Tourism Magazine Review October 2010 issue.

This week marks the 10-year anniversary of the signing of the Harkin-Engel Protocol – an agreement by the country’s largest chocolate companies, including Hershey’s, committing to put an end to forced child labor on cocoa farms in West Africa by 2005. The Protocol pledged to develop and implement voluntary standards to certify cocoa produced without the “worst forms of child labor,” (defined according to the International Labor Organization’s Convention 182).

Ten years later, no progress has been made. Last week Global Exchange, Green America and ILRF (International Labor Rights Forum) released a report targeting Hershey’s titled ‘Time to Raise the Bar, Hershey!’ which details how hundreds of thousands of children are still forced to work under abusive conditions for long hours on cocoa farms in West Africa, while others are victims of trafficking and forced labor, all for a Hershey bar. The documentary, The Dark Side of Chocolate is a great resource to learn more.

Like many issues involving human rights abuses today, it is not the corporations who are profiting from the unjust practices that are taking a stand to put an end to them – it is the people that are rising up to create change by calling for an end to the abuses.

This is the kind of action that we have seen emerge through the Fair Trade movement, particularly through advocating for consumers to buy Fair Trade chocolate instead of chocolate tainted with child labor.

As we approach one of the most popular holidays for chocolate consumption, Halloween, there is a great way that children and families can help end child labor in the cocoa industry and promote Fair Trade – by participating in Reverse Trick-Or-Treating!

Reverse Trick-Or-Treating 2011For the fifth year in a row, Trick-or-Treaters will be handing Fair Trade chocolate back to adults, with informational cards attached, to explain the problems of the cocoa industry and how Fair Trade presents a solution. By providing children with a way to be active, hundreds of thousands of households in the US are getting the message that forced child labor will not be tolerated by our kids.

Global Exchange is launching the campaign in cooperation with Fair Trade companies Equal Exchange, Sweet Earth chocolate, and Coco-Zen. It is a collaborative effort of countless children, youth, and adults supported by institutions including nonprofit organizations, faith-based organizations, Fair Trade companies, and schools.

Our partners at Equal Exchange sum up the main idea behind Reverse Trick-Or-Treating beautifully:

‘The inspiration for Reverse Trick-or-Treating rests on the belief that the simple act of one person saying to another “There’s a problem. There’s a solution. Let’s do something” can be very powerful. And if a child says this to an adult – it’s doubly powerful. Further, we believe that such acts will demonstrate to the large corporations, and to public officials, that people are paying attention, people care, and they want action”

If enough people take a stand, on Halloween and throughout the year, to organize and educate others in their community about the reality of forced child labor and the importance of Fair Trade as a tool for combating it, we might actually have something to celebrate on the next anniversary of the Harkin-Engels Protocol.

  • Questions? Contact Kylie Nealis, Reverse Trick-Or-Treating Coordinator at Global Exchange by e-mail:  kylie@globalexchange.org or by phone, (415) 575-5551

Reverse Trick-or-Treating is back for it’s fifth year to give you the opportunity to treat-n-teach your neighbors!

This Halloween, you can help end the exploitation of children in the cocoa industry and raise awareness of Fair Trade! Trick-or-Treaters will be handing Fair Trade chocolate back to adults, with informational cards attached, to explain the problems of the cocoa industry and how Fair Trade presents a solution. By providing children with a way to be active, hundreds of thousands of households in the US are getting the message that child labor and forced labor will not be tolerated by our kids.

You can take part by visiting www.reversetrickortreating.org and ordering your kit today. This year, Global Exchange is offering a limited quantity of kits to individuals so be sure to get your order in quickly! 

Each kit contains 15 mini chocolates, informational cards and an instruction leaflet. The kits are free, you pay just $7.50 for shipping, but we are asking participants to round up if they are able, to help cover costs.

If you don’t manage to get one of the kits, you can still take part! Download free flyers here and pass them out on Halloween. You can purchase Fair Trade chocolate at any of our Global Exchange Stores, or check out one of the Fair Trade companies listed below.

If you are part of a group, school or organization and want to purchase a group kit, please visit Equal Exchanges order page.

Reverse Trick-or-Treating is an initiative launched by the human rights organization Global Exchange in cooperation with Fair Trade companies Equal Exchange, Sweet Earth Chocolates and Coco-Zen, and is a collaborative effort of countless children, youth, and adults supported by institutions including nonprofit organizations, faith-based organizations, Fair Trade companies, and schools.

Get your kit today!

Time for another Fair Trade Roundup…your healthy dose of Fair Trade news.

USAS ANNOUNCES FACTORY SIT-IN TO PROTEST HERSHEY’S EXPLOITATION OF STUDENT GUEST WORKERS

Last week the Raise the Bar Hershey campaign urged consumers to take action on Hershey’s Facebook page to support the campaign that is calling on Hershey to go Fair Trade. As the Raise the Bar Hershey Campaign explains:

Hershey is America’s favorite chocolate brand, accounting for 42.5% of the US market. Yet, inside almost every Hershey chocolate product is the bitter truth that the cocoa used to produce the chocolate may very well have been produced under harmful conditions, including forced labor, human trafficking, and abusive child labor.

Since at least 2001, the Hershey Company has been aware of the problems that exist at the start of its supply chain, yet it continues to source from this region without ensuring that labor rights abuses do not occur in the production of the cocoa it uses.

That was last week. This week there have been more labor abuse accusations made against Hershey, this one from the United Students Against Sweatshops (USAS). Earlier today John Fitzgerald from Penn State USAS sent the following announcement:

Today, guestworkers and local workers staged a sit-in at a Hershey chocolate factory in Pennsylvania to protest the disturbing exploitation of student guestworkers and demand living wage jobs for local workers. USAS activists will join Pennsylvania workers with a delegation to the factory soon, but right now we’re asking you to take action to support the guestworkers.

Watch the video National Guestworker Alliance’s video here:

USAS was alerted to human rights abuses of international workers in the United States. This summer, hundreds of students from around the world each paid $3,000-6,000 for what they thought was a cultural exchange program. What they were actually greeted with were chocolate packing jobs at sweatshop conditions, poverty pay, severe pain, no cultural experience, and virtually no chance to make back the money they paid for the program. All this is going on at a Hershey Chocolate factory at Hershey, PA, in Penn State’s backyard. Hershey Chocolate is exploiting international student labor instead of bringing much-needed jobs to Pennsylvanian families.

Take Action: Click here to e-mail Hershey’s CEO John Bilbrey and demand an end to the exploitation of student guestworkers, and/or call his office at 717-534-4200.

FAIR TRADE USA RELEASES NEW 2011 IMPACT REPORTS FOR COFFEE, COCOA, SUGAR AND TEA

Check out the report pdfs here:

WPRI TACKLES “HOW TO SPOT FAIR TRADE PRODUCTS”

WPRI Eyewitness News had an interesting segment about Fair Trade. They did their best to inform consumers about the complexities of Fair Trade product labeling. You can watch it here:

LINKS WORTH CHECKING OUT

Photo Credit: Change.org

FACEBOOK FANS ACTIONS RESULT IN COMPANY SILENCE BY COSI

Last week Change.org called on fans of restaurant chain Cosi to tell the company that “life should be delicious” for cocoa farmers who currently live in poverty.

So for the past week Fair Trade activists filled Cosi’s Facebook Wall with posts about Fair Trade chocolate to encourage Cosi to use Fair Trade Certified cocoa for its popular tableside s’more treats.

A fan posted on Cosi’s wall, “I just went to Cosi 15 minutes ago and then found out on Facebook that this company does not take the problem of child slavery related to the chocolate trade, seriously. Please go with Fair Trade chocolate and take a stand against child slavery in the cocoa trade!”

So what was the response from Cosi?

What response?

One fan asked, “Cosi, why will you respond to all customer concerns EXCEPT those about the type of chocolate you use? I work around the corner from a Cosi and will eat there a lot less if the company isn’t willing to address this issue” and another fan posted “I would really appreciate it if Cosi could provide some kind of response to the fans who are concerned about child labor and other abuses linked to our favorite Cosi chocolate products.”

From looking at Cosi’s Facebook wall posts, it seems pretty clear that while eager to address customer service comments, requests and complaints, Cosi does not appear to be responding to any Fair Trade related comments.

Exhibit A: One hungry fan posted “why is your there no “made your own” sandwich option on your online ordering?” About 2 hours later, Cosi responded to the grammatically-challenged post with “we definitely see the importance in this and we’re working hard to add it as well as other capabilities. Thanks so much for your feedback.”

Cosi’s has been silent in response to Facebook fans’ concerns about child labor. To take action, sign the Cosi Petition “Stop Child Labor, Use Fair Trade Chocolate to Make Your S’Mores.”

FAIR TRADE PHOTO CONTEST LAST FEW DAYS TO VOTE!

This is the last week to vote for your favorite Fair Trade themed photos in the Fair Trade Calendar Photo Contest. Voting only goes through Saturday, July 17th so vote today if you haven’t yet.

As a member of the Fair Trade Resource Network Board of Directors, I helped launch the first calendar a few years back, and I have to say, the photo submissions this year are some of the best yet! Seriously, you should check them out.

Voting is really easy and free. You simply put a check mark next to your 5 fave pics and enter your email address and voila, consider your votes counted.

Check out a few of the photo contest submissions:

Photo Credit: Baskets of Africa

 

Photo Credit: Alter Eco

 

 

 

 

Photo Credit: Julia Baumgartner of Just Coffee Cooperative

 

 

 

 

 

 

 

 

 

 

 

 

FAIR TRADE TOWNS & UNIVERSITIES NATIONAL CONFERENCE

The first ever Fair Trade Towns & Universities National Conference is happening in Philadelphia, PA September 9-11, 2011.
The conference will bring together leaders and activists who are organizing or planning to organize a Fair Trade campaign in their town/city or university/college. Organizers, activists, faculty and students will come together to share experiences and resources, sharpen skills, and build momentum for Fair Trade.

All Town and University campaign organizers are welcome, and financial assistance is available on a first-come-first-serve basis.

To learn more about and register for the conference click here

To learn about the opportunity for financial assistance click here

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Photo Credit: Ecouterre /Brit Liggitt

LINKS WORTH CHECKING OUT

Fair Trade activists are taking the high-tech road to protest Hershey in supermarkets this summer.

In supermarkets across the nation, activists are informing shoppers about the labor violations associated with Hershey’s chocolate products with smartphone-enables “Consumer Alert” cards on the shelves where the chocolate bars can be found.

The ‘Consumer Alerts’ include QR codes, which allow shoppers to take action on their smartphones right in the store as part of a larger campaign, including an online petition on Change.org with over 13,000 supporters.

Summertime is S’mores season, and Hershey’s is using this time to promote their chocolate as an essential ingredient in the S’mores recipe. With National S’mores Day coming up on August 10th, the Raise the Bar, Hershey campaign (comprised of Global Exchange, Green America, and the International Labor Rights Forum) is using this opportunity to let consumers know that they should use Fair Trade chocolate when making s’mores at their summertime event until Hershey’s makes a commitment to ending child labor in its cocoa supply chain by shifting to Fair Trade certified cocoa.

The Raise the Bar, Hershey campaign is encouraging everyone to take to their local supermarket and make a s’mores video. Watch this video and get inspired!

How it’s done:

  1. Print copies of the Hershey consumer alert in color or in black and white and fold them in half, and grab your favorite video filming device.
  2. At local stores, videotape yourself placing consumer alerts on the Hershey display, s’mores display, and/or Hershey section of the candy aisle. Have fun with it! It can be completely simple – no editing required.
  3. In the video, be sure to say who you are, the town where you’re taking action, and why you care about ending child labor in the cocoa industry and replacing it with Fair Trade. At the end of the video, ask viewers to visit raisethebarhershey.org to take the action within a week themselves; zoom in on the www.raisethebarhershey.org URL on the consumer alert, if you can.
  4. Send the video to all your friends, make it your Facebook status update, tweet it, upload it to YouTube, etc
  5. Definitely email us a link right away at fairtrade@globalexchange.org, so we can share, post and celebrate your actions from coast to coast.

Simple as that! Now, what are you waiting for? Time to tell Hershey’s that We Want More from our S’mores!

Read the Press Release: Consumers Use Smart Phone Codes in Supermarkets to Campaign Against Child Labor in Hershey Bars.

FAIR TRADE PHOTO CONTEST IN FULL SWING: VOTING NOW OPEN

Scores of beautiful and insightful photos are now competing in the third annual Fair Trade Photo Contest. The 12 winning photos will be featured in the 2012 Fair Trade Calendar. Vote for up to 5 Photos by July 16.
Please help share positive and diverse Fair Trade stories by encouraging your contacts to vote in the Fair Trade photo contest, and don’t forget to vote yourself!

The 12 winning Fair Trade photos will be featured in the 2012 Fair Trade Calendar, produced by FTRN and Fair Trade Federation.

Pre-order your calendars today: The 2012 Fair Trade calendar is available for pre-purchase now. The savings are big if you order early. Check out the pre-order early bird prices here. The more you get the more you save.

HOW CAN YOU CELEBRATE FREEDOM THIS JULY 4TH?

By making S’mores with Fair Trade chocolate!

Be part of the Fair Trade S’mores revolution.

Rock your picnic, barbeque or campfire with gooey, chocolatey Fair Trade s’mores.
Why? Because you’ll send a message to Hershey that it’s gotta get child and forced labor out of its cocoa. And you’ll enjoy your s’mores so much more with chocolate that frees kids from child labor and empowers cocoa farmers to free themselves from poverty.

During your s’more-fest, be sure to:
1.    Collect signatures on this petition asking Hershey to stop using child labor and become Fair Trade Certified
2.    Count the s’mores you eat and register them online
3.    Take pictures and videos of yourself with our s’mores poster and email the youtube link or your photos to fairtrade@globalexchange.org

Visit Global Exchange’s Fair Trade Campaign page for more s’mores event ideas and free resources.

Traditional block printing meets modern design

LEARN ABOUT BLOCK PRINTING TECHNIQUE WHILE SAVING IN SF THIS WEEKEND

Introducing Summer Saturday Savings! Every Saturday this summer July 2- Sept 3, 2011, the Global Exchange Fair Trade Store in San Francisco will be offering 15% OFF on featured clothing, scarves, tablecloths & kitchen ware, AND much more!

Kicking things off this Saturday, July 2nd, there will be free blockprinting demonstrations, a kids’ station, and customers will enjoy 15% off all summer dresses – just in time for that Fourth of July barbeque.

Learn about the traditional block printing technique used on many Fair Trade pieces this Saturday! Plus, enter a raffle by sharing what ‘independence’ means to you for chance to win a gift certificate to the Fair Trade store.

Event Details
Where: Global Exchange Fair Trade Store
4018 24th Street
When: 1pm-4pm Saturday July 2nd
More info: Call (415) 648-8068

HAVE YOU WATCHED KERRY KENNEDY’S FAIR TRADE RALLY SPEECH?

Check it out here:

Help the Raise the Bar Hershey folks reach their target of 1,500 video views. They’re aiming for1,500 views. You can help by sharing this link to it on your Facebook page and/or sending out this suggested tweet: Have you watched Kerry Kennedy’s #fairtrade rally speech yet? http://ow.ly/5svir via @gxfairtrade.

Michelle Obama, fashion modeling with spunk Photo credit: ecouterre.com

 

LINKS WORTH CHECKING OUT

We recently shared a quick report back from last week’s Hershey rally in Times Square in a blog post full of links to photos and quotes from the energizing day.

Now we want you to see for yourself what an extraordinary sight it was, with 2-300 people, mostly K-12 students, standing up for the rights of youth on the other side of the globe. It was a profoundly embarrassing moment for Hershey, when hundreds of youth – the demographic that much of the company’s products and merchandising caters to – came to Hershey’s own front doorstep carrying signs, shouting chants, and calling Hershey out in public for using child labor in the cocoa fields.

Check out the incredible youth energy on this 15-second video, + more at http://www.youtube.com/raisethebarhershey.

The rally was an extraordinary success. First to arrive at the scene were 5th grade students from Manhattan’s Lower East Side. Fired up and ready to go, these 11-year-olds grabbed hold of the megaphone, initiating the chanting and marching outside the Hershey Store for the next few hours. Moments later, students from New York and New Jersey high schools arrived and began chanting and dancing along the streets, calling on Hershey to go Fair Trade.

Photo Credit: Diane Lent

Members of the coordinating organizations and a countless number of the thousands of locals and tourists that constantly throng Times Square joined the protest, grabbed signs to enthusiastically hold high, picked up informational flyers, signed petitions, and participated in the call-in action to Hershey. The turnout to hold Hershey accountable for failure to eliminate child labor from its supply chain was so huge that there wasn’t enough space in front of the Hershey Store and we completely filled the sidewalks on both sides of the street as well as the adjacent loading zone, but that only made our chants louder! Anyone who drove between the two massive groups on Broadway, the major thoroughfare through Times Square, heard our cries for justice reverberating in their cars.

I was the Master of Ceremonies and  speakers included 11-year-old Marie Hogan, Global Exchange’s San Francisco Sweet Smarts chapter leader, and Neil Rathan, an NYC teacher whose use of Global Exchange’s Fair Trade unit inspired his students to launch Children Against Chocolate Aided Oppression (which challenges forced and child labor in the cocoa industry and promotes Fair Trade). The band Left on Red, the Raging Grannies, and New Jersey’s St. Benedictine Academy also performed songs and slam poetry.

Another amazing speaker in attendance was human rights advocate, Kerry Kennedy as she addressed the crowd and repeated what we all know: “There’s nothing sweet about child labor.” Watch the video of her speaking for yourself and do us a favor and stand up with the youth by spreading this video around to your networks and spreading the word about Fair Trade.

Only you can ensure that the message of these youth reaches out across the internet, educating millions of people and resulting in real change.

Share it on Facebook and send out a tweet about it:

“Must-see rally video: “Nothing sweet about child labor.”- Kerry Kennedy & youth @ NYC Hershey store http://bit.ly/mEpKPW #HersheyGoFair RT

Let’s show Hershey that we will not back down. We will continue to urge Hershey and other chocolate companies to end their abuses in the cocoa industry.

Thanks and congratulations to each of you who helped make the rally a success, whether you came to the rally, forwarded an invitation to folks in New York (MANY participants heard about the rally through your forwarded emails, Facebook, etc), participated in the call-in action, etc. Your dedication to the Raise the Bar Hershey Campaign is an inspiration to us all.

The chant at the end? “Hershey, make your chocolate fair, or we’ll be back here in Times Square.”

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Got $5 to spare? Make a contribution for the next rally!