Global Exchange’s Sweet Smarts campaign teaches advocacy skills to kids and youth whose outreach educates communities about Fair Trade. With the official campaign officially kicking off just a few months ago, San Francisco’s chapter leader, 10 year old Marie Hogan is already drawing a crowd.
At this fall’s Green Festival in San Francisco, Marie addressed an attentive crowd as she exposed the dark side of chocolate and explained what Fair Trade is doing to fix it, “one bite of chocolate at a time.” She relayed her experience of participating in the Sweet Smarts program and advocated for ways that everyone could get involved in the Fair Trade movement. From tabling, getting Fair trade in supermarkets, to Reverse Trick-or-Treating, Marie has educated her community about the appalling child trafficking and slavery on cocoa farms and how Fair Trade prohibits these practices.
Watch a clip of her presentation at the Green Festival and hear her urge the crowd about the necessity of Fair Trade to end child labor in the cocoa industry and for everyone – especially the youth – to get involved, because it’s not about kids helping kids, it’s about kids fighting for kids.
Global Exchange’s Sweet Smarts campaign is a national network of individuals, from young children to senior citizens, whose simple, creative actions to educate and advocate for Fair Trade certified products transform communities and corporations to support small farmers’ efforts to build a better future for their families.
With Sweet Smarts, we’re binding together to build the next generation of social justice and environmental leaders. We have developed new activity guides, which offer a step by step process to become a Fair Trade advocate and help end poverty, child labor, and environmental degradation by raising awareness about Fair Trade.
Here’s a message from our Fair Trade Cocoa Campaign Director, Adrienne Fitch-Frankel that is included in your Youth Power Party activity guide talking about the importance of educating your community about Fair Trade.