Human Rights Awards Fair Trade Models Jocelyn, Rae, and Zarah

Here’s your roundup of Fair Trade news and updates:

FAIR TRADE MODELS A BIG HIT AT HUMAN RIGHTS AWARDS GALA

The Ninth Annual Human Rights Awards was a great success!  The sold out event included inspirational speeches by three incredible honorees, witty banter by event emcees Ben & Jerry (in tuxedos!), and the participation of the entire Global Exchange staff, board, and community. Guests in attendance included folks from Ben & Jerry’s, Dr. Bronner’s, Fair Trade USA, Thanksgiving Coffee, and World of Good.

Check out photos from the evening!

Models donned Fair Trade outfits & accessories and “Ask Me About My Outfit” sashes or swatches. They strutted their stuff on the big stage to showcase some of the Fair Trade goodies being auctioned off during the silent auction, while guests enjoyed Fair Trade Certified Ben & Jerry’s ice-cream.

All in all, the 9th annual Human Rights Awards Gala was a great time. If you weren’t able to make it, we hope to see you there next year!

“RAISE THE BAR, HERSHEY!” RALLY IN TIMES SQUARE, NYC

The “Raise the Bar, Hershey!” Campaign is planning a rally in front of the Hershey Store in Times Square happening Wed! Kerry Kennedy, President, Robert F. Kennedy Center for Justice and Human Rights, and Lee Cutler, Secretary Treasurer of New York State United Teachers Union, will both be there, along with school children and social justice, Fair Trade, labor rights, and faith based organization representatives. They’ll be calling on Hershey to stop child labor in its cocoa and start supporting Fair Trade.

When: Wed, June 8th 2011, 10:30am – 12:30pm
Where: In front of the Hershey Store in Times Square (1593 Broadway; Northwest corner of Broadway and 48th Street, Manhattan)
RSVP: On Facebook

Follow Rally Updates: Follow the hashtag #HersheyGoFair on Twitter for live tweets from folks at the rally (including us @gxfairtrade!)

More info: www.raisethebarhershey.org/rally
Read the Op-ed Why I am Marching at Hershey’s Store in Times Square by Ariana Taveras, a student in the class of 2012 at the Benedictine Academy in Elizabeth, New Jersey
Check out the post Kerry Kennedy to Join Youth in Rally to Demand That Hershey ‘Raise the Bar’ to find out more details about the rally, including who will be there.
Sign the petition telling Hershey Interim CEO John Bilbrey to Raise the Bar Hershey!

SAVE THE DATE: FAIR TRADE TOWNS & UNIVERSITIES NATIONAL CONFERENCE

The first ever Fair Trade Towns & Universities National Conference is happening this Fall. The conference will bring together Fair Trade campaign organizers who are promoting and advancing Fair Trade in their communities and on campuses across the country.

When: Friday-Sunday, September 9-11, 2011
Where: The Hub Conference Center, Philadelphia, PA
Registration: FREE!
More Info: www.fairtradetownsusa.org

WEBINAR: CHURCHES & COMMUNITIES ENGAGING THROUGH FAIR TRADE

Hear from pastors, theologians, Fair Trade experts and the Fair Trade Towns leadership on why and how churches are becoming powerful partners in the Fair Trade movement.
When: Tuesday, June 14 • 1:00pm – 2:00pm
InfoHere
Register: Here

Coldplay's Chris Martin

FAIR TRADE NEWS LINKS WORTH CHECKING OUT

Check back here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!

Berkeley bikers on Fair Trade tour

Here’s your roundup of Fair Trade news and updates:

BERKELEY, CA SHARES ITS WORLD FAIR TRADE DAY CELEBRATION

Thanks to Lauren, Fair Trade Berkeley’s steering committee Chair, for sharing news about Berkeley’s World Fair Trade Day happenings. Berkeley hosted/co-hosted 3 events to celebrate World Fair Trade Day on May 14, 2011. Here’s her report:

The event of our own making was Tour de FAIR. Tour de FAIR was co-sponsored by the East Bay Bike Coalition and was an 11 mile ride, touring 6 of Berkeley’s 7 commerce districts, stopping at select stores (including the Global Exchange store on College Ave!) and restaurants where Fair Trade products are served/sold. About 20 cyclists spent three hours seeing Berkeley by bike, learning about Fair Trade and sampling Fair Trade coffee, chocolate, skin care products, tea, ice cream, quinoa, and visiting with Sonia, a Fair Trade jeweler, on tour from Peru. It was a great, great day!

You can see pictures of Tour de FAIR here.

Here’s more on the other two World Fair Trade Day events they held in Berkeley:

Berkeley kids hear about Fair Trade

The Fair Trade tour visited The Berkeley School, grades K-8th. Sonia, a visiting Fair Trade artist from Peru, demonstrated jewelry-making and spoke with the bi-lingual students about her life and work in Peru.

Fair Trade artisan demonstrates her craft at Berkeley HUB

Fair Trade Wine Down: The group celebrated, along with Sonia, at the Berkeley HUB’s weekly “wine down.”

 

SIGN PETITION: “FAIR CHOCOLATE AT PENN STATE”

There’s a new petition launched called Fair Chocolate at Penn State that is aimed at getting Pennsylvania State University to offer Fair Trade chocolate.
You can read and sign the petition here or here.

Even if you don’t go to Penn State, you can sign the petition to show your solidarity.

Here’s an excerpt from the Fair Chocolate at Penn State petition:

Penn State is a major purchaser of chocolate. If Penn State were to switch to buying fairly made chocolate, more farmers in the developing world will be free from modern day slavery and be guaranteed a fair price for their labor. The undersigned agree to purchase fairly made chocolate as it is available on campus.

We request that Penn State:

  • Commit to buying slavery-free chocolate
  • Prioritize companies that are doing more toward tracking the welfare of cocoa farmers
  • Making slavery-free practices a priority when picking new candy vendors

The signature goal is 10,000 and they’ve got a long way to go, so take 1 minute to sign your name. (I did and it literally took me 58 seconds, I timed it.)

Sign the Fair Chocolate at Penn State petition: http://www.thepetitionsite.com/2/fair-chocolate-at-penn-state/

FREE POWERPOINT ABOUT FAIR TRADE JUST UPDATED

Fair Trade Resource Network (FTRN) has updated its free PowerPoint show, Overview of Fair Trade in North America. Thousands of people download and use the show each year.

This PowerPoint presentation provides an introduction to Fair Trade in North America. The file is free to download and view. 39 slides are shown in an 8-minute show. Get your copy by visiting FTRN’s website.

REMINDER: HERSHEY RALLY IN NEW YORK CITY IS HAPPENING JUNE 8th

Spread the word about Raise the Bar Hershey Campaign’s upcoming rally in NYC’s Times Square, Wednesday June 8th at 10:30 AM.  Join folks in front of the Hershey Store and ask Hershey to make the switch to Fair Trade.

Who will be there: Local NYC social justice groups, students, schools and faith groups that care about this issue. Raise the Bar Hershey Campaign groups (Green America, Global Exchange, International Labor Rights Forum) and other allies will be there as well.

For more information about the rally visit: www.raisethebarhershey.org/rally.

LINKS WORTH CHECKING OUT
Article: Fairtrade sales in South Africa reach over R18 million
Statement: Novel Joint Statement Issued by FLO, Rainforest Alliance and UTZ
Blog Post: Does Fair Trade have a future?

Check back here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!

Here’s your roundup of Fair Trade news and updates:

Fair Trade Models from Human Rights Awards Gala 2010

FAIR TRADE MODELS TO APPEAR AT UPCOMING HUMAN RIGHTS AWARDS GALA

Global Exchange’s ninth annual Human Rights Awards Gala is happening next week (June 1st) at the historic Bimbo’s 365 Club in San Francisco. Since 2001, the Human Rights Awards Gala has brought together activists, supporters, and friends to recognize the efforts of exceptional individuals and organizations working for human rights around the world. Find out who we are honoring this year by visiting www.humanrightsaward.org.

There will be many Fair Trade aspects to the evening, including:

  • Fair Trade models: A bunch of us gals will be sporting Fair Trade outfits courtesy of Global Exchange Fair Trade Stores; dresses, scarves, jewelry and other accessories, and we (yes, we, I’m going for it!) will top our outfits off with a sash that reads “Ask Me About My Outfit”, an ice-breaking statement to encourage conversation amongst guests about Fair Trade.
  • Fair Trade ice-cream! Ben & Jerry’s Co-founders Ben Cohen and Jerry Greenfield will emcee the event, and word has it they’ll be sporting tuxedos. Sweet! Yours truly will be helping to dish out Fair Trade Certified Ben & Jerry’s ice cream to all who attend, following an organic dinner of deliciousness.
  • Silent Auction featuring Fair Trade gifts: Gourmet treats, handcrafted baskets & glassware and a whole lot more will be offered up for auction, all to benefit our human rights work.

If you’re in the Bay Area: We sure hope you come out next week to enjoy this exciting event!
To purchase tickets: Order online here
General event info: Visit www.humanrightsaward.org

If you’re not in the Bay Area: It would be great if you would help spread the word about the Human Rights Awards gala to your friends and family.
If you’re to ready spread the word, here are 3 easy ways to help:
1.    Share and Retweet this post using the buttons to the right;
2.    Send this Tweet out: Human Rights Awards Gala honors #pablosolon #javiersicilia Hosted by Ben & Jerry! Grab tix soon: http://ow.ly/512jQ #sf #sanfrancisco;
3.    Post this link to your Facebook Wall: www.humanrightsaward.org.

Thanks!

HERSHEY RALLY IN NEW YORK CITY 6/8

Have you heard about Raise the Bar Hershey Campaign’s upcoming rally in NYC’s Times Square, Wednesday June 8th at 10:30 AM?  Come join us in front of the Hershey Store and ask Hershey to make the switch to Fair Trade.

Who will be there: We are reaching out to local NYC social justice groups, students, schools and faith groups that care about this issue. Raise the Bar Hershey Campaign groups (Green America, Global Exchange, International Labor Rights Forum) and our other allies will be there as well.

For more information about the rally visit: www.raisethebarhershey.org/rally.

Global Exchange Fair Trade Campaign Director Adrienne Fitch Frankel making a Fair Trade s'more

WE WANT MORE FROM OUR S’MORES IS BACK!

Are you ready for some summer fun?  We Want More from our S’mores is back, to help you kick off your summer in a fun, Fair Trade fashion.  After all, what says summer more than s’mores?  It’s a classic, essential summer treat.
Please help the Raise the Bar Hershey Campaign reach the goal of making at least 1,500 Fair Trade s’mores.

Your delicious s’mores will help raise awareness and hold Hershey accountable for failing to eliminate child and forced labor from its supply chain and encourage the company to achieve Fair Trade certification.

How to participate
Plan your s’more event: Savor the chocolatey, gooey pleasure of Fair Trade s’mores anytime from Memorial Day Weekend through Labor Day weekend.  Include Fair Trade s’mores in your barbeques and campfires this summer.  Or plan a We Want More from Our S’mores event with friends, family, coworkers, or the neighborhood. Check out these videos to see how much fun you’ll have.
Let the s’mores be counted! Count the s’mores you eat and register them online.
During your s’mores gathering, collect signatures on petitions asking Hershey to step up and become Fair Trade Certified.
Screen the Dark Side of Chocolate. Before or after you make your tasty Fair Trade s’mores, show this film to educate others about child labor in the cocoa fields and explain why it is so important to choose Fair Trade Certified chocolate.

More info about We Want More From our S’Mores Campaign: Visit our website

Fair Trade Federation's new Executive Director Renee Bowers Photo Credit: FTF

SHOUT OUT AND CONGRATS TO FAIR TRADE FEDERATION
Thanks Mary from the Fair Trade Federation (FTF) for spreading the word about our Fair Trade blog in the Spring Edition of Networks, FTF’s quarterly newsletter.

Published quarterly, Networks is the official newsletter of the Fair Trade Federation, the trade association that strengthens and promotes North America organizations fully committed to Fair Trade. You can sign up for this newsletter here.

Also, congratulations goes out to Renee Bowers, the Fair Trade Federation’s new Executive Director!

LINKS WORTH CHECKING OUT
Article: World Fair Trade Day-My History with the Movement
Petition: Change.org Asks Celebrity Chefs to Make Fair Trade S’mores
Video Link: Fair Trade or watch it here:

Graphic Credit: www.fairtweets.com

BEN & JERRY’S INTRODUCES FAIR TWEETS
In honor of World Fair Trade Day (May 14th), Ben & Jerry’s launched www.fairtweets.com.
As described on the website:

Put your unused Twitter characters to good use and help spread the word about Fair Trade. Every day, millions of Twitter characters go unused. That’s not very fair. But now you can tweet as you normally would, and we’ll turn any leftover characters into a message about Fair Trade. Now that’s fair. Fair Tweet From Wherever You Are Online. So go here to start tweeting.

Oh, and in case you haven’t heard yet, Ben Cohen & Jerry Greenfield are going to be our upcoming Human Rights Awards Gala emcees!

CRAFTING CHANGE: A FAIR TRADE ARTISAN TOUR COMES TO GLOBAL EXCHANGE
Crafting Change: A Fair Trade Artisan Tour makes two stops to Global Exchange this week during its Northwest tour, on Wed. May 11th in San Francisco and Sat. May 14th in Berkeley.

Hear Peruvian artisans Yody Moran and Sonia Anahue’s compelling stories of their turbulent lives and learn how Fair Trade has helped them achieve economic and social stability. Get free Fair Trade resources and learn how you can use your purchasing power to impact the world. Plus you’ll find Fair Trade crafts available for sale. More details here.

Photo Credit: www.fairtradetownsusa.org

GREEN FEST HEADS TO THE US’ NEWEST FAIR TRADE TOWN…CHICAGO!
Congrats Chicago for becoming a Fair Trade town. And just in time…this weekend the Green Festival is in Chicago! This great green event is a project of Global Exchange and Green America, now in its 10th year.

Blogger Nancy Jones, Executive Director of Chicago Fair Trade & member of the Fair Trade Towns USA National Steering Committee blogs:

“Imagine Chicago as a Fair Trade City!” That was the theme of a meeting three years ago when we first charted a course to reaching this goal. Now, we are realizing this achievement on Friday, May 6th, in Daley Plaza and much of our imagining has become a reality: a city council resolution, 300 outlets selling Fair Trade products, 260 institutions using Fair Trade. Read the complete blog post here.

Graphic Credit: www.justmeans.com

AN INTERNATIONAL CONVENING OF THOUGHT-LEADERS AND PRACTITIONERS WORKING ON ETHICAL CERTIFICATION
This event brings together 150 thought leaders from social enterprises, leading brands and certifying bodies for a day of thought-provoking panel discussions concerning the future of certification.

Attendees will discover trends that are reshaping the face of certification, engage in lively debate with academics and practitioners, examine innovative case studies and contribute to the discussion that will define certification in the 21st Century.
More info and registration here.

Consultant Colvin English -- Photo Credit: ArtisanWorks

ARTISANWORK TRADE SHOW ONLINE FORUM HAPPENING NOW
For those of you business people out there, ArtisanWork’s “Trade Show” On-line forum discussion runs from May 5th through May 19th, and will have the expert opinion of Mr. Colvin English from ByHand Consulting.

Mr. English will provide an overview on how trade shows can help grow your business and increase market access- two key elements in how Fair Trade organizations can achieve better market exposure.

Elizabeth O’Connell and former Global Exchange Fair Trade intern, Shelley Alingas

FAIR TRADE ACTIVISTS REPORT BACK ABOUT HERSHEY SHAREHOLDER MEETING

Happy almost Mothers Day! Here’s your roundup of Fair Trade news and updates:

CHECK OUT THE WINNERS OF THE HERSHEY BRAND JAMMING CONTEST
Contest entries mock Hershey’s refusal to crackdown on controversial labor practices.

The Raise the Bar, Hershey Campaign – sponsored by Global Exchange, Green America, and the International Labor Rights Forum – announced on April 28th, 2011 the winners of their “brand jamming” contest in order to bring attention to Hershey’s failure to crack down on child labor and other abuses in its cocoa supply chain.

The grand prize winner is Jason Pearson of San Clemente, CA for his mock advertisement Brand Jam, a one minute video that tells the real story of where Hershey’s cocoa comes from.

Why not watch it right now? It’s pretty awesome:

The announcement of the Hershey “brand jamming” winners coincided with Hershey’s Annual General Meeting for shareholders in Hershey, PA. Thousands of people nationwide voted to choose their favorite entries for best slogan, best video and best poster.

Here are the other winners:
Best Video: Behind the Hershey Smiles submitted by Aaron Thurman: Indianapolis, IN

Best Slogan: “Hershey: Sweet Chocolate. Bitter Story” submitted by Tyson Weems of Portland, ME
Best Poster: Children Behind Bars submitted by Jason Pearson of San Clemente, CA

Find out what the winners received and what the Raise the Bar Hershey campaign folks plan to do with the mock ads on the campaign website.

Oh, and by the way, there’s going to be a Raise the Bar Hershey Rally in NYC’s Times Square on June 8, 2011 at 10:30 am. More details to come.

TAKE A FAIR TRADE COFFEE BREAK ON WORLD FAIR TRADE DAY
World Fair Trade Day coordinating organization Fair Trade Resource Network (FTRN) and sponsors (including us!) are reaching out to inspire 100,000 people to take a break from our busy lives to increase awareness of Fair Trade, by taking a Fair Trade coffee (or chocolate or tea or music, etc) break.
Here are three ways you can participate:

  1. Enjoy a Fair Trade coffee break in the comfort of your own home or office, and register it on Global Exchange’s World Fair Trade Day Coffee Break page, so your participation can be counted.
  2. It’s even more fun if you organize a small or large coffee break in your workplace, school, or community. If you do, register your event on Global Exchange’s World Fair Trade Day Coffee Break page. If it’s open to the public please register on Fair Trade Resource Network’s webpage too.
  3. Attend a World Fair Trade Day event in your area. Dozens of Fair Tradetastic events nationwide are listed on FTRN’s website. Celebrate with Global Exchange at events in Berkeley, Chicago, San Diego, San Francisco, Shirlington, VA, and Washington, DC, listed at the end of this email.

MOTHERS DAY EVENT ON SUNDAY, MAY 8TH IN SAN FRANCISCO
If you’re in the Bay Area this weekend, stop by our San Francisco Store for an in-store event. Fair Trade treats, live music, and a wide selection of Fair Trade gifts made by mothers for mothers. Find out more details here.

 

CRAFTING CHANGE: A FAIR TRADE TOUR
Hear Peruvian artisans Yody Moran and Sonia Anahue’s compelling stories of their turbulent lives and learn how Fair Trade has helped them achieve economic and social stability.
Get free Fair Trade resources and learn how you can use your purchasing power to impact the world.
When: Wednesday, May 11, 7 pm
Where: Global Exchange, 2973 16th Street, 2nd Floor, San Francisco, CA
When: Saturday, May 14, 12:30-2:30pm
Where: Global Exchange Fair Trade store, 2840 College Avenue, Berkeley, CA
Brought to you by: Fair Trade Towns USA, Global Exchange, Green America, Partners for Just Trade
Also: Fair Trade crafts available for sale!
For more information CALL: 415 255 7296

100% FAIR TRADE STORE GOES 100% SOLAR!
How cool is this? Kimberly and Marco of Made By Hand International Cooperative sent out an exciting message earlier this week. The news? That their 100% Fair Trade retail store, Made By Hand International Cooperative located in South Bethany, Delaware, now runs 100% on solar energy! Thanks and congrats Kimberly and Marco for leading by example.

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Happy almost Earth Day! Here’s your roundup of Fair Trade news and updates:

VOTE FOR YOUR FAVORITE MOCK HERSHEY’S AD

The Raise the Bar Hershey Campaign brand jamming contest entries are in, and wait till you see them! The mock Hershey ads, slogans and videos call on Hershey to eliminate child and forced labor from its cocoa supply chain, and shift sourcing to Fair Trade. For one week only campaign coordinators Green America, International Labor Rights Forum and Global Exchange invite you to vote for your favorite contest entry finalist.

Graphic Credit: Green America

The deadline for voting is Tuesday, April 26th, so vote soon. The winners of each category will receive a Fair Trade chocolate gift basket, and the overall winner will receive a $1000 grand prize. Winners will be announced April 28th, the day of Hershey’s annual shareholder’s meeting.

CAMPAIGN MAKES IT EASY FOR SHOPPERS TO TELL SUPERMARKETS TO GO FAIR TRADE

Green America is making it easy for you to help Supermarkets go Fair Trade. From Green America’s website:

Many Fair Trade products – from coffee to cocoa to tea to fruits – belong on supermarket shelves. Yet, most supermarkets are only offering a fraction of the Fair Trade products that are available, and are not actively promoting the products they do offer. Please join us in encouraging supermarkets to sell more Fair Trade products and to educate their customers about the importance of purchasing them.

Here’s how it works: Simply go online to select from a list of supermarkets that you shop at and send them a message asking them to offer more Fair Trade products and promote them.

EASTER COLOR-IN LETTER FOR KIDS

More chocolate is sold in the US at Easter than any other time of the year except Halloween. And Hershey manufactures Cadbury Crème Eggs and other products sold in the US.

This downloadable/printable Easter color-in letter encourages Hershey CEO David West to shift towards Fair Trade cocoa. So print it out, color it in, and mail it in to add your voice to the Fair Trade mix.

WORLD FAIR TRADE DAY T-SHIRT DESIGN CONTEST

Want your Tee Design on an AP T-shirt? Submit your custom designs: April 1 – May 8!

Autonomie’s Project’s commemoration of World Fair Trade Day (May 14th), in partnership with the Fair Trade Resource Network and Fair Trade Boston, is a World Fair Trade Day Tee Design Contest. They’re looking for folks to come up with a new, unique design for one of their adult tees to be sold on AutonomieProject.com. Visit Autonomie’s Project’s website for details.

LINKS WORTH CHECKING OUT:
Article: US market has ‘barely scratched the surface’ of Fair Trade market potential
Article: Cooperative Coffees Products Get “Fair for Life” Certification
Blog Post: Artisans in India Share Examples of Fair Trade Impact
Article: More Australians look to fair trade eggs

Check back here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!

Here’s your roundup of the latest news and updates related to Fair Trade. This week, Fair Trade soccer hits Chicago, Wall Street Journal mentions Fair Trade spirits, a brand jamming contest winners pot swells, and lots more!

NEW $1,000 PRIZE ANNOUNCED FOR HERSHEY BRAND JAM CONTEST
Since we announced the Hershey Brand Jam contest a few weeks ago, there has been one large development. $1,000 large, to be exact.

The winner of the Hershey Brand Jam contest will receive $1,000. That’s a lot of clams!

How did this happen? A little birdy told me that an enthusiastic supporter generously donated $1,000 to sweeten the contest pot. Cool, huh?

Here’s where you come in…
There are two ways for you to get involved:

  1. Enter the contest yourself
  2. Help spread the word by clicking the Facebook “Share” and Twitter “Tweet” buttons next to this post and encourage others to do the same.

Contest Deadline:  April 10, 2011

What is the brand jamming contest?
Brand jamming generally uses parody, satire, and humor to expose undesirable corporate practices, often with mock ads. Here are 2 examples:

  1. Chevron greenwashing ad
  2. Chevron Campaign ads calling out Chevron’s hypocrisy

This contest is part of the Raise the Bar Hershey Campaign’s efforts to urge Hershey to end child and forced labor and trafficking in the cocoa fields of West Africa, as well as shift sourcing to Fair Trade, which prohibits these practices.

The brand jamming contest has three categories:

  1. Slogan/tagline
  2. Advertisement, up to 8.5×11
  3. Video, up to 2 minutes

Contest Prizes:

  • One big winner receives $1,000
  • Every submission will receive a 10% off coupon from Global Exchange’s Fair Trade stores
  • Winner in each category will receive a “Chocolate Lovers” Gift Basket from Global Exchange’s Fair Trade online store
  • First runners up in each category will receive a Green America t-shirt and 4 2011 Green Festival entrance tickets for the Green Festival city of your choice

For contest information, go to:

FAIR TRADE KICKS OFF WITH CHICAGO HIGHSCHOOLERS
Our friends at Fair Trade Sports share some exciting Fair Trade news from Chicago:

Chicago Fair Trade inspired Chicago’s high school students through the city’s first Fair Trade soccer games. Over 60 students participated from three area schools. The Telpochcalli Youth Project from Little Village (a neighborhood in Chicago) kicked off the event with a Peace Talk that set the tone of compassion and mutual respect between players. As two groups played against each other on the field – another set of students listened to a presentation about Fair Trade, facilitated by students from Kelly High School’s Social Justice club.

You can read the complete article here.

FAIR TRADE TRIP: DOMINICAN REPUBLIC FAIR COCOA HARVEST
For those that love chocolate AND Fair Trade, consider joining Global Exchange’s upcoming Fair Cocoa Harvest trip.  During this transformative international travel experience to the Dominican Republic, you’ll learn about the importance of Fair Trade in the cocoa industry and how certification and economic alternatives can dramatically improve the lives of producers.

Program Highlights:

  • Visit a Fair Trade Certified Cooperative
  • Live and work with family members of CONOCADO, a fair trade cocoa cooperative in the Dominican Republic.
  • Visit local nature sites and observe wildlife (waterfalls, forests, birds, orchids, etc.).
  • Visit various parts of the community, such as the barrios of hacienda laborers.
  • Learn what life is like for non-fair trade cocoa farmers and laborers.
  • Learn about the history of cooperatives and how they are organized.
  • Meet with students, environmentalists and human rights activists working toward social justice.
  • Learn about current relations between the Dominican Republic and Haiti.

Cost: $1600
Price Includes:

  • Double room accommodations
  • All program activities and entrance fees
  • Two meals per day
  • In-country transportation
  • Qualified trip leader
  • English-speaking guides
  • Reader on the Dominican Republic
  • Tips, international airfare, and personal expenses are not included.
  • Price is based on double room accommodations; add $200 for single room.
  • limited number of partial scholarships are available for low-income applicants.

For information about this and other Fair Trade trips to Dominican Republic visit this page.

FAIR TRADE VODKA HIGHLIGHTED IN WALL STREET JOURNAL
The Wall Street Journal recently encouraged readers to “Get Buzzed on Quinoa.” What they were referring to is FAIR’s quinoa-derived vodka and liqueurs. Fair is a company that offers a line of Fair Trade Certified spirits. Check out the Wall Street Journal article here.

RECORDING OF POPULAR WEBINAR NOW AVAILABLE ONLINE
If you missed Fair Trade Resource Network’s Webinar 106: How Much Ingredients Should be Fair Trade for a Product to get the Label of Fair Trade? you can listen to it now online here for just $5. The webinar panelists include:
1. Dr. Bronner’s CEO, David Bronner
2. Fair Trade USA’s VP of Business Development and Marketing, Mary Jo Cook
3. Ben & Jerry’s Director of Social Mission, Rob Michalak

LINKS WORTH CHECKING OUT:

Special note: Next week I will not be posting a Fair Trade Roundup because I’ll be traveling in Guatemala on a Fair Trade Reality Tour. Keep an eye out for blog posts about my adventure down the road a bit, right here on our Fair Trade blog.

Here’s your roundup of the latest news and updates related to Fair Trade, including the new “Links Worth Checking Out” section at the end. Remember, if you’ve got Fair Trade related news to share, email me!

———–

Photo Credit: Equal Exchange

EQUAL EXCHANGE ORGANIC BAKING COCOA ON THE BIGGEST LOSER TV SHOW!

Fair Trade has been making the rounds on TV lately. Last week Ben & Jerry’s brought Fair Trade to late night television. This week, Equal Exchange invaded reality television. The TV show The Biggest Loser slipped Fair Trade into the mix; Equal Exchange’s Organic Baking Cocoa, to be specific. The reality show cast members used the cocoa during one of the episodes to make low calorie treats. You can watch the entire episode for free online here.

Photo Credit: Village Markets of Africa

WITTENBERG UNIVERSITY INCORPORATES FAIR TRADE INTO ITS CURRICULIM
Village Markets of Africa, the Fair Trade mission of the Kenya Evangelical Lutheran Church, recently partnered with Lutheran affiliate Wittenberg University in Springfield, OH to make its Fair Trade business model a hands-on case study for Wittenberg’s entrepreneurial department curriculum.

This partnership will teach business students the social ethics of Fair Trade and provide them real world work experience so they are prepared to make a positive change when they graduate and enter the workforce. Many universities have gotten involved in the Fair Trade movement, but according to Village Markets of Africa Founder and Managing Director Jacob Schmalzle, Wittenberg University is the first to so dynamically incorporate Fair Trade into its curriculum.

Schmalzle shares this about the news:

This really is an exciting and innovative development in Fair Trade. Students at Wittenberg are visibly excited with these opportunities that combine a reputable business degree with hands-on experience in the social ethics and business of Fair Trade. It makes sense that Fair Trade education needs to take place here in the US if we are to expect our future business leaders to incorporate a Fair Trade approach in their ventures. Who knows where tomorrow’s leaders will take our Fair Trade movement!?!

For more information, visit the Village Markets of Africa website.

INTERESTED IN HOSTING A FAIR TRADE KOSHER CHOCOLATE EVENING?
With Passover and Purim around the corner, Fair Trade Judaica is working with synagogues and other Jewish organizations around the U.S. to host a series of events in early-mid April, linking child labor in the cocoa fields with our Passover theme of liberation, and inspiring people to choose fair trade chocolate as an alternative.

Fair Trade Judaica will provide a DVD of The Dark Side of Chocolate (a documentary about children working in the cocoa fields in West Africa), discussion guides, educational materials and a Haggadah supplement to use at your home or organizational sedar. We are also working on a grant to support Fair Trade Kosher chocolate tastings.

For more information: email ilana@fairtradejudaica.org or call 510.926.2056.

UPCOMING FAIR TRADE CONFERENCE: LAST CHANCE FOR EARLYBIRD REGISTRATION
If you’re planning to register for the 2011 Fair Trade Federation Conference in Milwaukee, WI, you’ll save yourself $100 per person if you sign up by this Friday, March 18.

This conference is all about building up Fair Trade, and it’s happening May 6-8, 2011. The conference will feature practical training on the business of Fair Trade combined with opportunities for networking and community building.

For more information: Visit FTF’s website.

LINKS WORTH CHECKING OUT:
Article: West Africa issues global trade deal ultimatum
Article: Ivory Coast crisis: Cocoa embargo hurting small farmers
New blog: Human Trip India, all about Fair Trade travels in India
Book: Free Trade Doesn’t Work: What Should Replace It and Why by Ian Fletcher
Press Release from Fair Trade USA: Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent

Check back here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!

Here’s your weekly roundup of the latest news and updates related to Fair Trade:

BEN & JERRY HIGHLIGHT FAIR TRADE ON LATE NIGHT SHOW WITH JIMMY FALLON

Ben Cohen shows off his t-shirt with Fair Trade logo

Ben & Jerry appeared on The Late Night Show with Jimmy Fallon recently where they introduced a new ice cream flavor with Fair Trade ingredients. It’s called “Late Night Snack” and features Jimmy Fallon’s mug on the packaging.

You won’t believe what’s in this new concoction. Would you believe potato chips and caramel are two key ingredients? (How could I make that up?!)

This TV segment was one of the best endorsements for Fair Trade we’ve seen lately. You can watch it here. The label featured in this segment is Fair Trade USA‘s Fair Trade label.

Jimmy Fallon pointing out the Fair Trade label

During the segment, Ben proudly sported a Fair Trade logo-emblazoned t-shirt and mentioned the term “Fair Trade” 11 times (I counted.) This number doesn’t include “Fair Trade” mentions by Jimmy or Jerry.

You can read more about what lead up to this Fair Trade-erific TV segment in this press release.

As Jimmy Fallon pointed out (literally) regarding the Fair Trade label on Ben & Jerry’s ice-cream, “This is a big deal right here.”

ANNOUNCING THE BRAND JAMMING CONTEST…

Make a Hershey Spoof Slogan, Ad, or Video. Have a little creative fun with the Raise the Bar Hershey Campaign!

Create a mock ad, tagline, or video asking Hershey to end pervasive child and forced labor and trafficking in the cocoa fields and replace it with Fair Trade, which prohibits these practices.

The three entry categories are:

  1. Slogan/tagline
  2. Advertisement, up to 8.5×11
  3. Video, up to 2 minutes

Deadline for submissions: March 24, 2011

The Raise the Bar Hershey Campaign will use the submissions in their campaign.  To learn more about the campaign, visit www.raisethebarhershey.org. Once submissions are in, those who participate will be invited to vote on the winners.

Check out the prizes involved:

Visit the Raise the Bar Hershey Campaign coordinating organization websites for contest information and rules, how to submit your entry, information about brand jamming and examples of other brand jamming campaigns, and ideas and information to get you started, including Hershey ads and slogans that you can parody. These are the coordinating organizations:

NEW ISSUE OF FOR A BETTER WORLD JUST RELEASED
Fair World Project’s free semi-annual publication For a Better World hits the stands this month at Whole Foods, plus cooperative grocery stores and hundreds of other places throughout the country. The Fair World Project promotes organic and fair trade practices and transparent third-party certification of producers, manufacturers and products, throughout the world.

Here’s a description of this publication from the Fair World Project website:

Featuring articles from a variety of perspectives; from farmer workers to 100% committed fair trade brands to deciphering certification schemes and trade organizations, “For a Better World” is an excellent resource to educate consumers.

Request the Fair World Project publication for free distribution here or download a pdf version right now here.

Check back each week right here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!

Fair Trade Webinars are in the Air! Read about what’s coming up, plus how Fair Trade advocates expressed themselves to Hershey’s CEO this Valentine’s Day.

Photo Credit: FTRN

WEBINAR: HOW TO HOST A GREAT WORLD FAIR TRADE DAY EVENT

The Fair Trade Resource Network (FTRN) is producing a free webinar on How to Host a Great World Fair Trade Day Event on March 3 from 8-9pm EST. Yours truly will be moderating this informative webinar aimed at providing info and advice to those interested in planning their own World Fair Trade Day event. The webinar panelists will be Stefanie Colish, FTRN’s WFTD Organizer Coordinator, and Jeff Goldman, FTRN’s Executive Director.

Register for this free webinar here: FTRN website

FREE PERKS FOR WORLD FAIR TRADE DAY EVENT ORGANIZERS

World Fair Trade Day events are happening between May 1-15, 2011, and some organizers who register their event (for free) online are receiving fantastic Fair Trade products to incorporate into their event, like these added recently:
•    Theo Chocolate will donate chocolate to 20 events between 200-500 people
•   Lucuma designs will donate 10 gift baskets of crafts to 10 WFTD events
•    10 events with more than 100 people attending will receive $15 gift certificates for clothing from Maggie’s Organics

How do you receive these awesome Fair Trade goodies? Just register your event on the FTRN Events Calendar to receive an email on how to request all special offers. Find complete info about WFTD here.

HERSHEY CEO SURPRISE + MUST-SEE KIDS VALENTINES

Hershey CEO David West received a surprise this Valentine’s Day! A box of flowers was delivered directly to West’s office, containing handmade valentines from children outraged at Hershey’s’ continued use of cocoa that has not been Fair Trade certified to be free of child labor or cocoa prices that perpetuate poverty.  The valentines ask Hershey to “Go Fair Trade.”

Check out this must-see web page to view nearly 200 cute, funny valentines included in the box or sent directly to Hershey.

This action to pressure Hershey to go Fair Trade was a collaborative effort coordinated by Global Exchange and our Raise the Bar Campaign partners International Labor Rights Forum, Green America and Oasis.

FREE WEBINAR: JOINING THE FAIR TRADE FEDERATION

When: March 1, 2011, 1:00pm EST
Interested in having your Canadian or US-based business join the Fair Trade Federation community? Have questions about the qualifications? Learn all you need to know during this FREE Webinar for prospective members.

Learn more and register here.

FREE WEBINAR: WHY BRING FT (F) INTO YOUR STORE

When: March 8, 2011, 1:00pm EST

Own a store? Attend this webinar to learn just how easy it is to bring Fair Trade Federation members’ products into your store, as well as how you can benefit from offering high-quality products with tremendous societal and cultural impact during this Free Webinar.  Learn more and register here.

Check back each week right here on our Fair Trade blog for more Fair Trade News Round-Ups…your one-stop shop for current Fair Trade news and events. And if you’ve got big Fair Trade news to share, email me!