What you can do

Whether it’s racist rhetoric by Donald Trump, disinformation about the coronavirus, or lies in ads by political campaigns, Facebook and its CEO Mark Zuckerberg have failed to act. Their unwillingness to stop Facebook from being used to do harm is inflaming racial hatred and inciting human rights violations. It also has the potential to disrupt the 2020 elections.

Enough is enough! A growing chorus of organizations is calling on corporations to stop advertising on Facebook until the company changes its ways. Please join us in urging these corporations to use the power of the purse to insist that Facebook protect the public from lies, hate, and disinformation on its platform.

This toolkit tells you how to easily reach out to Facebook advertisers. It includes:

  • Sample tweets Sample Facebook posts  
  • Sample email
  • Sample phone script
  • Contact information for top Facebook advertisers and their corporate HQs

Your outreach can make a difference! You’ll be joining with the thousands of people who are working to @detox_Facebook by contacting companies through Twitter as well as supporting the new Stop Hate for Profit campaign being led by organizations like Free Press, Color of Change, and Sleeping Giants. Working together, we can generate enough financial pressure to make Facebook rethink its inadequate response to viral disinformation and hatred on its platform. 

CONTACT COMPANIES ON TWITTER

Facebook advertiser Twitter accounts

Tweet to each company. Sample tweets are below.
@Nike
@Disney
@McDonalds
@ProcterGamble
@sprint
@pfizer
@Wayfair
@ATT

Sample tweet #1

[insert company’s twitter handle] –  time to quit advertising on @Facebook until they stop letting hate, lies, racism, and disinformation from running rampant. Facebook is putting our country and our democracy at risk. #detox_Facebook #wedontbuyhate #StopHateForProfit

Sample tweet #2

[insert company’s twitter handle] — time to stop advertising on @Facebook and be on the right side of history. Your ad money is enabling Facebook to be a megaphone for hatred, racism, and lies. Please use your financial power to get Facebook to change. #detox_Facebook #wedontbuyhate #StopHateForProfit 

CONTACT COMPANIES ON FACEBOOK

NOTE: In most cases, you cannot post directly to a company’s Facebook page. But you can post a comment in response to one of the company’s posts.

 Why is [insert company name] still advertising on Facebook? Please join the other companies that are using their financial power to stop Facebook from being a megaphone for lies, hate, racism, and disinformation. 

I can’t image you want your company and its products to be associated with white supremacist rhetoric, disinformation about climate change, or lies about mail-in ballots. But this is exactly what your Facebook ads will be seen alongside if you continue to advertise on Facebook before it changes its ways. #StopHateForProfit  #wedontbuyhate

EMAIL OR CALL COMPANIES DIRECTLY

Advertiser Emails

Nike: media.relations@nike.com
Disney:  wdw.public.relations@disney.com
McDonalds:  press@us.mcd.com
Procter & Gamble:  mediateam.im@pg.com
Sprint:  https://business.sprint.com/contact-us/
Pfizer:  https://www.pfizer.com/contact
Wayfair:  PR@wayfair.com
AT&T:  https://about.att.com/pages/media_contacts

SAMPLE EMAIL

Subject: Stop the Lies and Hate on Facebook: Stop Advertising NOW

Dear [company name],

I’m writing to urge you to stop advertising on Facebook until it puts policies into place to stop lies, hate, and disinformation from running rampant on its platform. 

Whether it’s racist rhetoric by Donald Trump, disinformation about the coronavirus, or lies in ads by political campaigns, Facebook and its CEO Mark Zuckerberg have failed to act. Their unwillingness to stop Facebook from being used to do harm is inflaming racial hatred and inciting human rights violations. It also has the potential to disrupt the 2020 elections.

I can’t image you want your company and its products to be associated with white supremacist rhetoric, disinformation about climate change, or lies about mail-in ballots. But this is exactly what your Facebook ads will be seen alongside if you continue to advertise on Facebook before it changes its ways.

Please join the hundreds of Facebook employees who recently staged a virtual walkout, the Facebook moderators who penned an open letter to Mark Zuckerberg, and the other companies that are refusing to finance Facebook in their efforts to protect our country and our democracy.

Stop advertising on Facebook and be on the right side of history.

PHONE SCRIPT

Hi. My name is [your name], and I’m calling to urge you to stop [company name] from advertising on Facebook. Facebook is a threat to our country and to our democracy, and there’s almost no way to influence it to change its policies except for financial pressure. So please stop advertising on Facebook until they put policies into place to stop lies, hate, and disinformation from running rampant on the Facebook platform.


*This effort is being organized in collaboration with our partners at the Protest Facebook Coalition. #ProtestFacebook is a San Francisco Bay-Area based coalition that seeks to influence Facebook’s policies right here in the company’s own backyard through nonviolent direct action and grassroots mobilizations. The coalition is anchored by two venerable Bay Area organizations, Media Alliance and Global Exchange, and supported by a dozen other local organizations. You can visit our website at www.protestfacebook.org.