Labor Day is almost here, officially marking the end of summer. But there’s still time for one more barbeque and a few last Fair Trade s’mores.

On Labor Day, join activists from around the country in a fun Facebook action to demand that Hershey‘s and the rest of the cocoa industry END the grinding poverty and abusive child labor in the cocoa fields…by making a statement with s’mores!

We are close to our goal of making at least 1000 Fair Trade S’mores by Labor Day on Sept 3. Will you help us?

Here’s how:
1. Dig into some s’mores: Now through Labor Day weekend, include Fair Trade s’mores in your barbeques and campfires, or plan a We Want More from Our S’mores picnic in the park (or in the kitchen) or other event with friends, family, coworkers, or neighbors. Check out these videos to see how much fun you’ll have.
2. Let the s’mores be counted! Count the s’mores you eat and register them online.
3. Collect petition signatures: During your s’mores gathering, collect signatures on petitions asking Hershey to step up and become Fair Trade Certified.

Then On Sept. 3rd, participate in the National S’mores Day of Action!

Here’s a screenshot of the s’mores pic that Tex shared on Hershey’s Facebook page.

On Sept 3, we’ll have a Day of Action where we’ll blitz Hershey’s Facebook page with our important message that we want fairness now!

To get involved, photograph your Fair Trade s’mores festivities anytime now, then post photos of the action to Hershey’s Facebook page on Sept. 3rd.

If you don’t have a camera, (or you’re on a diet:) no worries. We’ve been collecting photos all summer long, so feel free to use one from our Facebook page. You can find them here and here.

Can’t wait until Labor Day? Once you’ve registered your s’mores, feel free to post your photo to Hershey’s Facebook page anytime, though on Sept. 3rd is the ideal time if you want to join others for the Day of Action.

Here’s how to post your own photo to Hershey’s Facebook page:

Via mobile: Take a photo with any mobile device that allows you to Share on Facebook, go to Hershey’s Facebook page and post your photo and comment to the Hershey’s Facebook Wall.

Via personal computer:

  1. Log in to your Facebook account;
  2. Go to Hershey’s Facebook page and click “LIKE”;
  3. On the left-hand side click “photo/video” then “Upl0ad Photo/Video” then “Browse”;
  4. Find the photo on your computer that you want to Share and double click it;
  5. Write a comment, e.g. “Hershey stop using child slave labor/go fair trade” — you can get ideas from this page: http://www.raisethebarhershey.org/why-hershey/;
  6. Hit “post” and watch your photo and comment appear on the Hershey Facebook page! And don’t worry, you can “unlike” the Hershey Facebook page after your post has been up for a while.

Here’s how to post a Global Exchange photo to Hershey’s Facebook page:

  1. Go to one of our Facebook s’mores photo folders (here and here) to find a photo you like, then click on it to open it up;
  2. Save to your desktop (mac users click, hold and drag the photo onto your desktop, pc can right click and click ‘save’);
  3. Log in to your Facebook account;
  4. Go to Hershey’s Facebook page and click “LIKE”;
  5. On the left-hand side click “photo/video” then “Upl0ad Photo/Video” then “Browse”;
  6. Find your saved photo on your desktop and double click it;
  7. Write a comment, e.g. “Hershey stop using child slave labor/go fair trade” — you can get ideas from this page: http://www.raisethebarhershey.org/why-hershey/;
  8. Hit “post” and watch your photo and comment appear on the Hershey Facebook page! And don’t worry, you can “unlike” the Hershey Facebook page after your post has been up for a while.

Together we can make a difference! Here’s to 1,000 registered s’mores and a Hershey’s Facebook page filled with all of our Fair Trade s’mores photos on September 3rd!