This "reality show" cult, like most shows of this genre, transmits, through its intrigues and its artificial drama, the pillar values of hegemonic neoliberalism. Left "to themselves" during 39 days in the inhospitable Petén jungle, the 18 contestants (all very white, of course) will compete among themselves to avoid being eliminated, and the last one will keep the million dollar prize. Rooted in the survivor game lies the idea of competition and "competitiveness" among individuals as a superior value. Like a metaphor of neoliberal society, the individuals are found in the jungle (the job market, for example) where they live with other human beings who, despite other possible qualities, should as always be considered competitors. Nobody can be trusted, because all others (including ourselves) are acting in their own self interest, which will one day conflict with our own. In this fashion, the use of the collective, the other, is conceived of from a utilitarian perspective, in which it is merely a resource, like any other, for fulfilling one's personal interest. There is not much space in this neoliberal society for altruism or solidarity.
The individuals in the competition will need to use a very elaborate and perverse strategy to accomplish their goals. However, they will need to be "flexible" and ready for any challenge. "Flexible and productive"... it sounds like a World Bank report. Behaviors or ideas out of the norm, as well as physical and emotional weaknesses, will be sanctioned through elimination. Thus, for the individual to predominate, conformity is a must. In Survivor, just like in today's North American society -- whether in its own internal market or in the international commercial setting -- a species of Social Darwinism imposes the rule that only the strongest survive, while others remain marginalized. And this is how it should be -- there should always be winners and losers.
It is a strange post-materialist civilization up North, one in which the existential void in each individual consumer -- where the person's status as a subject is limited to what can be purchased in Walmart or which TV channel to choose -- leads viewers to consume the Survivor product because they identify with the contestants, "common" people like themselves, but ones who are made into heroes and subjects by surviving in a half sterilized jungle. They live through people that could very well be themselves.
In Guatemala, survival is not created artificially for the benefit of viewers. If we consider that 56% of the population lives in poverty, that 37% "survives" on less than $2 a day, and that 16% lives in extreme poverty (less than $1 a day), survival is not a game for many Guatemalans. Surviving is the sad, everyday reality, not something to go out and acquire.
Without millions of Internet websites and "blogs" dedicated to praising their "personalities," the success of their last diet, or other trivialities, how many Guatemalans succeed in feeding their families daily without even knowing how they will do it the next morning? How many Guatemalans keep on going, even after having witnessed the massacre of their families during the internal armed conflict? How many have to keep taking the same route or the same bus where they are assaulted by the same gangsters that keep charging them the "war tax" with a gun in their hand? How many families do not have any alternative but to pray to God each time it rains, for fear that their house might fall down the ravine or be buried by mud? While the eighteen Survivor contestants traveled to Guatemala to play the survivor game and cry in front of national television because they can't climb a tree or because they have a personality conflict with another contestant, how many Guatemalans will make the trip to the U.S.A, risking their lives in the Arizona desert with unscrupulous "coyotes," so that they may have just a small chance of surviving with a little relative dignity?
To those millions of Guatemalans, to half of the children that suffer from malnutrition, to the women that have to suffer from machista violence every day, to the elderly abandoned without pensions or attention, the program "Survivor" and all of the racket surrounding it seems a bit obscene.
As we mark the passing of Guatemalan Independence Day, we should be paying homage to those millions of anonymous heroes that survive everyday in the real world, without the reward of winning one million dollars and without having the same number of websites in their honor. However, it should also be highlighted that in the end, the harsh conditions that make survival a challenge for millions of Guatemalans are created artificially -- not due to a scarcity of resources or God's will -- by the unjust distribution of resources.